Marketing
Email & Retention
Lifecycle and retention programmes that turn first-time buyers into repeat revenue.
Acquisition gets the first order. Retention is where the margin is. Most stores leave that revenue on the table with a single welcome email and the odd campaign.
We build lifecycle programmes — automated flows plus a considered campaign calendar — that grow customer lifetime value on autopilot.
What's included
Automated flows
Welcome, browse and cart abandonment, post-purchase and win-back flows that run continuously.
Segmentation
The right message to the right customer, based on behaviour and purchase history.
Campaign calendar
A planned calendar of campaigns that stays on-brand and on-message.
Deliverability
List health and sending reputation managed so your emails reach the inbox.
Common questions
Which platform do you use?+
Often Klaviyo for its ecommerce depth, but we work with the platform that fits your stack and budget.
Will this annoy our customers?+
Done well, no. Good segmentation and cadence mean relevant messages, not spam — and better results for it.
Is retention really worth it?+
For most stores, repeat customers are the most profitable revenue there is. Retention is usually the highest-return marketing you can do.