Marketing
PPC
Paid search and shopping campaigns managed to return on ad spend, not clicks.
Paid media is easy to spend and hard to make pay. The difference is in the detail: the product feed, the account structure, the bidding, and a relentless focus on profitable revenue rather than vanity metrics.
We run PPC as a performance channel — measured on the revenue and margin it returns, and optimised continuously toward it.
What's included
Search & Shopping
Google and Microsoft Search, Shopping and Performance Max, structured for control and profitability.
Feed optimisation
Product feeds cleaned and enriched so the right products show for the right searches.
ROAS-based bidding
Bidding and budgets managed to target return, not clicks or impressions.
Transparent reporting
Clear reporting tied to revenue and margin, so you always know what the spend returns.
Common questions
How much should we spend?+
Enough to reach your profitable audience without wasting budget. We model spend against your margins and targets rather than quoting a flat number.
How quickly will we see results?+
Paid search can drive revenue quickly, but the first weeks are about gathering data and tuning. Sustained ROAS comes from ongoing optimisation.
Do you manage the product feed too?+
Yes — the feed is central to Shopping performance, so feed quality is part of the work, not an add-on.